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Areté is a privately held company based in Pennington, New Jersey. We are a software design firm committed to delivering elegant solutions for managing your supply chain. Since our inception in 1984, we have listened to the needs, requirements, and requests of hundreds of clients and we have used that input to develop a suite of software that is powerful and tailored to meet the specific needs of the beverage and consumer packaged goods industries. Areté has built its reputation on advanced, effective software design and implementation, as well as excellent product support.

General Information

Over the past twenty years we have developed systems for inventory control, production planning and scheduling, deployment planning and scheduling, detailed demand planning, standard costing, cash disbursements, and quality control. Our company has enjoyed a productive working relationship with many different companies and concentrate operations and has created a host of widely used software tools and systems.

What does "Areté" mean?

We are frequently asked, "Where did you get the name Areté?" The word areté comes from ancient Greek. The most important value in Greek culture was areté. Usually translated as "virtue" or "excellence," the word means something closer to "being the best you can be."

We do not mean to imply that our company has areté, only that we aspire to have it.

Interestingly, the word areté is not gender specific. The great ancient poet Homer applies it to the Greek and Trojan heroes as well as major female figures, such as Penelope, the wife of the Greek hero, Odysseus. Areté is frequently associated with bravery, but more often, with effectiveness. The man or woman of areté is a person of the highest effectiveness who uses all of their faculties: strength, bravery, and wit, to achieve real results.

An old Greek saying still repeated in modern Greece is "excellence (areté) equals wisdom plus courage." Not only must you understand the right thing to do, but you must have the courage to do it.

Many of the works of Socrates, Plato, and Aristotle were expositions on areté. What is it? How is it come by? Can it be taught? How is it manifested in art, politics, ethics, sports, and life in general? These are central questions in Greek philosophy. Ancient Athens was an areté-focused community. The fact that ancient Athens was the birthplace of philosophy, theatre, science, and democracy is due in large part to the focus on areté.

Contact Information

We would like to hear from you. Please contact us with your questions, comments, and product information requests.

Areté, Inc.
65 South Main Street Bldg E
Pennington, New Jersey 08534 USA





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Directions to our office from major airports and Northern New Jersey